Privacy policy

Milo Active ("Milo", "we", "us" or "our") is operated by Jerry Shia from 长水街道苏嘉名境园8幢1701, 南湖区, Jiaxing, Zhejiang, 314003, China. This Privacy Policy explains how we collect, use, disclose and protect personal information when you visit www.miloactive.com, create or use an account, place an order, contact us or otherwise interact with the store.

Information we collect

Depending on how you interact with Milo, we may collect:

identification and contact information, such as your name, email address and phone number;
order and delivery information, such as the products ordered, delivery address, billing details, order status, returns and customer-service history;
account information if you choose to create or use a customer account;
payment and transaction information. PayPal and other authorized payment providers process payment credentials; Milo does not directly store your full PayPal login or full payment-card details;
communications you send to us, including support, return and delivery inquiries;
device, browser, IP address, cookie, storefront interaction and diagnostic information collected automatically by Shopify and enabled store technologies; and
fraud, security, delivery and compliance information received from Shopify, PayPal, YunExpress, last-mile carriers or other service providers involved in your order.

Please provide only the information reasonably needed for the purchase or request. Do not send sensitive personal information in an ordinary support email unless we specifically request it and an appropriate method is available.

How we use information

We use personal information to:

operate the website and customer-account features;
process payment, accept and fulfil orders, create carrier shipments, provide tracking, handle returns and issue refunds;
communicate about orders, deliveries, policy changes and support requests;
verify transactions, prevent fraud, protect the store and enforce our terms;
comply with tax, accounting, customs, consumer-protection, legal and regulatory obligations;
maintain, troubleshoot and improve the store and shopping experience; and
send marketing communications or use optional analytics/marketing technologies where you have consented or another lawful basis applies.

Where European or UK data-protection law applies, our legal bases may include performance of a contract, compliance with legal obligations, our legitimate interests in operating and protecting the store and providing customer service, and consent for uses that require consent. You may withdraw consent at any time without affecting processing that was lawful before withdrawal.

How we share information

We share personal information only as reasonably necessary for the purposes above, including with:

Shopify, which hosts and operates the ecommerce store, customer-account and checkout infrastructure;
PayPal and relevant financial, fraud-prevention and payment-service providers;
YunExpress and its delivery, customs and last-mile partners;
Alibaba Mail and other communications or support providers used to receive and answer messages;
professional advisers, auditors, insurers and service providers supporting security, hosting, analytics or business operations; and
courts, regulators, customs, tax, law-enforcement or other authorities when required or permitted by law.

We do not sell personal information for money. Some privacy laws may define certain analytics, advertising or cross-context data uses as "selling", "sharing" or targeted advertising even when no money is exchanged. Where applicable, you may use the store's cookie/privacy controls or contact us to exercise an available opt-out right.

Shopify also processes personal information under its own terms for certain consumer services. You can review the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

Cookies and similar technologies

The store and Shopify use cookies and similar technologies for essential storefront functions, account and cart continuity, security, fraud prevention, performance, analytics and, where enabled and permitted, marketing. Non-essential technologies are subject to the consent and privacy choices available for your region. You can also manage cookies through your browser, although blocking essential cookies may prevent parts of the store from working.

Marketing email consent is optional. You may unsubscribe using the link in a marketing message or contact us. Unsubscribing from marketing does not prevent necessary order, account, delivery, security or support communications.

International processing

Milo operates from China and serves customers internationally. Personal information may therefore be processed in China and in other countries where Shopify, PayPal, YunExpress, last-mile carriers and other service providers operate. Those countries may have different data-protection laws. Where required, we and our service providers use legally recognized transfer mechanisms or safeguards.

Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including fulfilment, customer service, fraud prevention, security, legal, tax, accounting, customs, dispute and recordkeeping requirements. Retention periods vary by record type and applicable law. We delete or de-identify information when it is no longer reasonably required, subject to permitted backups and legal holds.

Your rights and choices

Depending on where you live, you may have rights to request access, correction, deletion, restriction, objection or portability, to withdraw consent, or to opt out of certain marketing, targeted advertising, sale or sharing. These rights may be subject to legal exceptions and identity verification.

To make a request, email support@miloactive.com. Tell us the email address connected with your order or account and the type of request. Do not send identity documents unless we ask for them through an appropriate method. You may also have the right to complain to the data-protection or consumer authority where you live.

Security

We use reasonable administrative, technical and organizational measures appropriate to the store and the information processed. No transmission or storage method is completely secure, and we cannot promise absolute security.

Children

The store is not directed to children who cannot legally make a purchase without a parent or guardian. If you believe a child has provided personal information improperly, contact us so we can review and take appropriate action.

Changes to this policy

We may update this policy when our practices, service providers or legal obligations change. The latest version will be posted here with a revised date. Where required, we will provide additional notice of a material change.